vespa in Italy

Why don’t Italian wedding vendors answer my emails [and how to fix it!]

Getting married abroad can be stressful when you’re trying to pull all your services together and your Italian wedding vendors don’t answer your emails. Here is our take on how to fix it.

3 reasons why Italian wedding vendors may not answer your email

  1. The first reason an Italian wedding vendor may not respond to your email is due to the very high volume of inquiries they get on a daily basis.  The wedding season is packed into 4-6 months of the year so they are really working on 2 seasons at the same time.  If your email is too vague they may not be convinced of your investment, so they put your request on the ‘save for later’ list.
  2. English is a foreign language for Italians and the pressure of writing or speaking in English is intimidating for them.
  3. Italy is at least 3 hours ahead of North America, an hour ahead of England, and 9 hours behind Australia.  Factor in time zones and that boosts typical response time up at least 48 hours.

How to get vendors to answer your emails

Here are some fixes to help you get what you want from local vendors in Italy:
  1.  Be a person you would want to do business with.  Be concise and give your local Italian wedding vendor a specific list of what you want, on what day, where, and most of all, give them a budget range.  Some vendors have a minimum order amount and will tell you if you do not meet it, so there is no wasting anybody’s time. The less back and forth they have to deal with increases the chances they will answer your request the way you want.
  2. Give the supplier the chance to talk to you.  Italians prefer face-to-face negotiations and skype is a great tool for that.  Invite them to hop on a skype call to  break the email barrier.  Before your call prepare a list of questions about their products, policies and procedures so they know you mean business.  Any phone/skype calls need to be scheduled beforehand.
  3. Most Italian businesses are small and family run, there is rarely a permanent office person assigned to answering emails.  That, paired with time zone differences boosts your wait time to at least a week.  Persevere. If you use Mail on Mac or IOS, you can send your email message again and again with no effort (in the Mail menu select Message/Send again/Send).  If there is a cell phone number on the website try Whatsapping them to get their attention (again, please consider time zones!).

More facts about Italian wedding vendors:

  • They are very busy during wedding season.  Their work week between weddings and back office is 7 days, from April to end-October;
  • Offices close down in the off season when they take vacation;
  • All correspondence is in a foreign language, which is an added stress for them;
  • They are familiar with Italian wedding traditions and they are proud of them.  They may not be familiar with your traditions, so break it to them gracefully and listen to what they have to say about theirs. You may learn something fun!
The ultimate solution to all your frustration with vendors is to hire a local Italian wedding planner.  We cover this in other posts on the blog and in our newsletter, sign up for it now!
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